To Educate and Inspire

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WMNLA
West Michigan Nursery & Landscape Association

-Key Annual Objectives-

Produce an effective and relevent Educational Program for member firms -
- High calibre presentors to bring truly useful content to our members.
- Generally offered mid-day in October, November, December, January, and February.
> Financial Goal: Cover Food, Facility, and Speaker Costs

Produce an Annual Golf Outing -
- Membership-building event.
- Promote cammaraderie and networking among members.
- Generate income to support the association's scholarship fund or other designated pursuits which strengthen our industry.
- Generate operational income.
- Kick-off to the association's educational year.
- Generally held on a Friday afternoon in September.
> Financial Goal: Generate $4,500 in Gross Income ($2,100 in costs; $2,100 to Scholarship Fund; $300 to Operational Fund)

Produce an Annual Garden Day -
- Day-long event presented for the the public.
- Generate enthusiasm for gardening and enhancing one's outdoor surroundings by providing knowledgeable and effective speakers as well as relevent and marketable topics.
- Showcase the association's retail & service-providing member firms.
- Generate income to support the association's scholarship fund or other designated pursuits which strengthen our industry.
- Generate operational income.
- Generally held on a Saturday in March.
> Financial Goal: Generate $5,300 in Gross Income ($2,500 in costs; $1,600 to Scholarship or Other Funds; $1,200 to Operational Fund)